Bitcoin Wallet Blockchain to Add Buying Option

Bitcoin wallet company Blockchain is beta testing a new in-wallet purchase option in partnership with payments startup Coinify.
Announced today, the feature will enable users of the popular wallet service to purchase bitcoin directly. Coinify, based in Denmark, operates in more than 30 countries in the region.
Today’s announcement marks the first step as Blockchain and Coinify will trial the option for customers in Europe on an invite-only basis, and the startups are eyeing a broader European launch within the next few weeks. Feedback collected from the trial will be used to tweak the option in anticipation of a global launch in the months ahead, though when that might take place isn’t clear at this time.

This post was published at Coin Desk on November 14, 2016.