Cyberfunks Alliance for the Unbanked Uses Play to Promote Bitcoin Adoption

Some Bitcoin marketers and advocates have conflated mass adoption with mass appeal; the two, however, are not the same.
That’s according to Reynaldo Poullard, founder of Austin-based non-profit Cyberfunks Alliance, which will be holding its inaugural event series, Bitcoin Awakens, on November 6, in partnership with the Central Texas Food Bank in East Austin. With around 46,000 Central Texans, one-third of them children, lacking nutritious food each week, the funds raised during the event will help them gain access to food that they wouldn’t otherwise be able to afford.
The concept behind the Cyberfunks Alliance is to build a broad-based, widely accessible network of urban, tech-savvy Bitcoin enthusiasts that can help bridge the gap between Bitcoin technology, the unbanked and the underbanked. They aim to achieve this by promoting bitcoin literacy through a fun-filled adventure where storytelling, teamwork and game play is the order of the day.
Tapping into the Unbanked and Underbanked Markets
Speaking to Bitcoin Magazine, Poullard said that when people discuss issues regarding the unbanked, it tends to be in the context of developing countries.

This post was published at Bitcoin Magazine on Oct 24, 2016.