“People’s Bitcoin” Gulden Makes Significant Gains Without Hype

While Bitcoin seems content to remain the plaything of speculators and the tech sector, Gulden, a Netherlands-based cryptocurrency, is taking digital currency to the people. Rijk Plasman, founder of Gulden, tells Cointelegraph about the currency’s rise:
‘We make stuff that people can and want to use. At the moment word-of-mouth is what gets us new users’.
Opposite approach of Bitcoin
Bitcoin’s impressive Blockchain distributed ledger technology has reshaped the financial world, as well as provoked a new rush of applications for the technology. As successful as the currency itself is, it still struggles to reach the general public and common use. Much of the Bitcoin industry remains insular and concentrated around a limited group of technical users, and its use by ‘mom-and-pop’ small, non-technical businesses is extremely rare.
Meanwhile, Gulden has taken the opposite approach of Bitcoin, instead gearing itself towards easy adoption by the public. Through a strategic partnership with the Nocks app, Gulden remains easily tradable for both Bitcoin and euros, removing as many complications for average users as possible. This long-term slow and steady adoption strategy is finally paying off, as the currency has grown from a minor market cap of about $400,000 early this year to about $2.2 million now, all without any major breakthroughs, business deals, integrations, or hype.

This post was published at Coin Telegraph on 2016-10-03.