Bitcoin Beyond Nerds: How to Get the Average Joe to Use Cryptocurrency

Bitcoin is still seen as the tech nerd’s plaything rather than the everyman’s money. Four cryptocurrency adoption experts share their tips and tricks for how to bring crypto to the average Joe.
A 2013 report found that the vast majority of Bitcoin users were male, libertarian, non-religious, and used their coins for donations rather than illegal activity. While these demographics have certainly shifted over time, cryptocurrency far and away remains the domain of the coder nerds. ‘Main street’ adoption among the average citizens could be higher.
CoinTelegraph spoke to several cryptocurrency experts specializing in adoption about the most effective ways to get crypto into regular use by ordinary people.
Making using cryptocurrency easier than banking apps
For Rijk Plasman, founder of Dutch cryptocurrency Gulden, the most crucial component of any adoption strategy is to remember to make a more user-friendly product than the current system.
‘It’s very important to be realistic, while there are a lot of benefits at this moment already to using cryptocurrency rather than using fiat, there is a pretty extensive learning path for new users. That’s what we are doing differently, remove the learning, make apps so easy that people can use them without a manual. And when they use the apps they notice the benefits of blockchain instead of just hearing about it. Our apps have to be better than current banking apps, otherwise regular people wouldn’t even give it a chance.’

This post was published at Coin Telegraph on 2016-07-11.