Former JP Morgan Exec Blythe Masters Swaps Wall Street for Bitcoin

Ex-JP Morgan Chase & Co executive Blythe Masters has joined bitcoin trading platform Digital Assets Holdings LLC as chief executive.
In a statement to the Wall Street Journal, the commodities veteran expressed her belief (paywall) that blockchain technology can restore confidence and trust in the financial markets.
Digital Assets, founded by entrepreneurs Sunil Hirani and Don Wilson in 2014, will allow financial institutions to trade digital currencies alongside digitised assets. The platform is expected to launch later today.
Masters, the former head of global commodities at JP Morgan Chase & Co, said:
“Digital Assets has a revolutionary technology platform that eliminates the counterparty risk and lack of transparency that has hindered mainstream adoption of cryptographic technology. The possibilities for reducing cost and risk in settlement are enormous.”

This post was published at Coin Desk on March 11, 2015.