BITCOIN MARKETING IN 2015 SHOULD FOCUS ON CONSUMERS AND NOT JUST RETAILERS

Even though some of us consider 2014 a pretty successful year for Bitcoin because of the increased merchant adoption and global awareness, there is still a lot of work to be done. A lot of big media focus is on the Bitcoin price, which is a matter near and dear to all of us. However, the main issue with Bitcoin still remains, ever after all these years : the concept is too technical for most people to comprehend properly, and that issue needs to be addressed sooner rather than later.
That job is far easier said than done though. A step in the right direction has been taken by BitPay, as their commercials are now airing on some TV channels, increasing the Bitcoin awareness more and more. And while these commercials are both funny and easy to comprehend in their own right for experienced Bitcoin users, as soon as you mention ‘accepting Bitcoin as a form of payment’, things get complicated once again.
Granted, accepting Bitcoin payments in a brick and mortar store has become increasingly easy to accomplish, thanks to point-of-sale terminals, which are similar to credit card terminals. Furthermore, most merchants can easily convert the full Bitcoin transaction to fiat currency and get the money deposited into their bank account. Those are the positive sides of accepting Bitcoin as a payment method, whether you are an offline or online retailer.

This post was published at Crypto Articles on January 1, 2015.