Why European Retailer Showroomprive Decided to Embrace Bitcoin

Showroomprive is a Paris-based online shopping website for clothes, cosmetics and household items that offers discounts of 30 – 70% off of leading brand-name products.
The firm’s more than $500m in annual revenue make it one of the leading e-commerce companies in Europe, with figures from 2013 placing it just behind LVMH Mot Hennessy, and the second largest private sales website behind Vente-privee.
These figures could increase, the company hopes, now that it has integrated bitcoin into its payment options.
In an interview with CoinDesk, cofounder and chief executive Thierry Petit said:
‘I plan that probably between 5 and 10% of my payments in the next three or four years in Europe will be through the bitcoin system. If there is some additional technology and if some of the big players accept bitcoin then it will accelerate and change the game.’

This post was published at Coin Desk on October 12, 2014.