PayPal: Bitcoin Partnerships Will Help Us Study Consumer Behavior

Though long rumored, the news that PayPal had formally aligned its business with bitcoin dominated headlines this week due to the company’s size, brand recognition and influence as an early pioneer and dominant player in online payments.
For PayPal, the move comes at a time of increased competition in the web and mobile payments space, with tech giant Apple most recently entering the sector with Apple Pay.
As such, there has been much speculation as to how bitcoin could play an increasing role in helping PayPal continue its market dominance while helping ease the still prevalent friction in online payments.

This post was published at Coin Desk on September 25, 2014.

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