Gravitas Buys Bitcoin Docu Using Bitcoin, Will Sell Copies Via Bitcoin

EXCLUSIVE: Gravitas Ventures has acquired worldwide rights to documentary The Rise And Rise Of Bitcoin by putting its virtual money where its mouth is: The distributor sealed the deal in units of bitcoin and will sell the film online accepting the controversial ‘cryptocurrency.’ The feature-length film examines the global currency that was created in 2009 as the future of digital transaction, as seen through the eyes of a computer programmer who becomes obsessed with all things bitcoin.
In The Rise And Rise Of Bitcoin, director Nicholas Mross tracks his own bitcoin-enthusiast brother from his Pittsburgh basement bitcoin-mining operation as well as other figures in the developing online movement. Despite its stigma as the preferred currency for internet criminals engaged in money laundering and black marketeering, bitcoin usage has transcended the tech community and entered the mainstream economy; Dell, Dish Network, and Expedia accept payments in the format, and today PayPal announced that it will accept it within a few months.
This post was published at Deadline on September 8, 2014.